Founder Chuck Goodenough has spent much of his life in the great outdoors. All those unforgettable family vacations at fishing camps in Maine and Eastern Canada as a child instilled a life-long love of nature, road-tripping and adventure. From Christmas tree harvest and re-forestation jobs in Oregon, to years working at and exploring the Grand Canyon to taking work at an exclusive fishing lodge in Alaska and then adventuring even further north & west to eventually chef for geophysical crews out on the ice of the Beaufort sea.

"Outdoor wear and gear is a natural part of my life", he explains. "I enjoy just *packing* for a trip. Camping, kayaking, hiking, canoeing, rafting, 4-wheeling or even just a road trip with the fam, I have always enjoyed and made it a part of my life to get out & into nature."

Having spent the last 20 years as a photographer in Los Angeles specializing in apparel and accessories, the garment industry has been second nature to him. Rocky Trail is simply the latest expression of that.

"I work with clothes. I'm just so close to the clothes all the time that I knew I wanted to do something more with apparel. Rocky Trail is just a natural."

Chuck is also Vice-President of a newly formed Non-Profit Corporation called "Friends of Last Chance Canyon" who's goal it is to help preserve the cultural and mining history of Bickel Camp,Burro Schmidt's Tunnel and other historical sites within the El Paso Mountains of California's South Western Mojave Desert.

Chuck is a single Dad with 2 kids living in Los Angeles where mountains, deserts and the sea are all within reach.